Have you ever received ads for the product you just discussed in real life? Or ads for super expensive protein shakes after you searched for tips to become more fit? Or have you ever been targeted baby stuff as a 30-year old woman? That’s just not okay! We have gotten used to see absurd personalised ads, without really consenting to it. But we should never get used to it! We don’t really benefit from these ads; it is just another way to profit more from us. Facebook and Google earn 171,3 billion dollars a year. By hoarding our data and learning almost everything there is to learn about us, and then sell it to others.